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Valerie Ogadi is a Product Manager at American Express, a global leader in financial services and payments. Valerie is responsible for the strategy, development, optimisation, and execution of customer-facing digital channels for 19 international markets across EMEA, LATAM, and APAC regions. She supports the success of digital products used by millions worldwide to drive cardmember acquisition and multi-million-dollar revenue. Sitting within the Enterprise, Digital, and Data Solutions team, she regularly works with national and international business stakeholders, software engineers, agile champions, UX research and design, analytics, and compliance teams. She presents to senior leadership on a monthly basis and actively participates in agile meetings. This includes daily stand-up, PI planning, sprint planning and refinement, retrospectives, and global demos. She manages two backlogs, including compliance and discovery/test features using project management software such as JIRA, Rally, and Confluence.
Previously at American Express, she held the position of Senior Marketing Analyst for over 2 years, launching and leading PPC campaigns for European markets, such as the UK, Spain, France, and Italy to grow cardmember and merchant acquisition. Through working with business stakeholders, analytics, Google, and Microsoft on a weekly basis, she improved the user experience. She led the quarterly roadmap focusing on innovative campaigns, weekly A/B tests, and rollouts to improve cost efficiency and KPIs. In 2021, she surpassed forecasts and contributed 15% of acquisitions to the UK business overall. She is also the recipient of the “best search campaign” award from Google/WPP for her work on the Ford Portugal and Spain accounts during her time at GTB, part of the WPP group.
Valerie holds a first-class BA honours degree in International Relations from the University of Birmingham, part of the prestigious Russell Group. She relocated to Mexico despite being unable to speak Spanish and completed 1 year of university studies at Tecnológico de Monterrey (Monterrey and Querétaro campuses), including a 5-month Spanish-speaking marketing internship at FDF Latin America.
Although Valerie doesn’t have a STEM degree, her determination to learn and drive results has led her to hold positions in both digital marketing and product management 4 years post-university. She is an advocate of networking and has advised mentees through programmes such as the University Of Brighton Identity Mentoring Scheme.
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