Sabina Onwuka

Sabina Onwuka is a multi‑award‑winning customer experience consultant, strategist, international keynote speaker, author and industry judge, with 25 years of hands-on leadership across financial services and the public sector. Recognised among the Top 50 Women Shaping the Future of Customer Experience in 2024, a finalist for Women in CX Leader of the Year 2025 and recognised amongst top 50 incredible people shaping CX in 2025, Sabina has built a reputation as a catalyst for transformative, people‑centric service delivery.

Sabina has led major operational transformations including implementing an inclusive speech analytics and AI platform. This innovation dramatically improved support for vulnerable residents, enabling a council to proactively identify individuals in need, respond with empathy and urgency, and enhance overall accessibility. This innovation won Gold at Gov News Smarter Working Live 2024 and bronze at the esteemed European Contact Centre & Customer Services award in 2025.

Sabina’s leadership is defined by combining digital innovation with deep human insight. A passionate coach and mentor, Sabina brings creativity, operational rigor, and a genuine desire to exceed expectations. Her ethos bridges technology and compassion, making her a standout voice in ethics‑driven CX.