Abi Oyepitan
Founder turned brand adviser and speaker with a career spanning elite sport, brand building and leadership. A two-time Olympian, Olympic finalist and Commonwealth Games gold medallist, I bring a high-performance mindset to everything I do. Post-athletics, I co-founded LIHA Beauty, a category-defining luxury heritage beauty brand celebrated by Vogue as “bottling Africa’s best-kept beauty secret,” and stocked by leading global retailers. My expertise spans brand strategy, product development, marketing, growth, operations and scaling purpose-led businesses.
INDUSTRY
- Business & Strategy
- Sport
AREAS OF EXPERTISE
- The lessons elite sport teaches business
- Resilience and failure in high performance
- Pivoting: Olympic finalist to Beauty founder
- Human leadership and navigating change
- Burnout and toxic productivity, the myth of balance
STAGES
- The Retail Summit, Dubai
- Apple
- Olympics – Athens 2004
- Olympics – London 2012
- BBC sport
- Channel 4
- Wired
