Giselle's story

About Giselle Frederick

My Biography


Giselle is a multi-disciplinary technologist with a career spanning over a decade leading the design, development and implementation of software products within London’s Financial Sector and internationally. She is a mentor and advisor to tech accelerators across Europe and regularly speaks at conferences on the topics of innovation and inclusion. 

Giselle also represents the UK at forums such G20 Young Entrepreneurship Alliance and UN forums on topics such as FinTech, Emerging Technologies and their deployment in developing countries and recently Gender Parity.

She founded Sonaaar ( in 2019 after many years of careful analysis and research into the needs of ethnic minority communities. Sonaaar connects community initiatives leaders, skilled professionals and allies to co-create solutions for minority communities.