GTA Black Women in Tech has been fully created and developed by 3 Colours Rule from its inception. We have been with them from the very beginning and continue to be the engine that powers it.

Inclusive Branding and Marketing

We believe that every tech business is unique, and we’ll work with you to develop a comprehensive brand strategy that highlights all parts of your business equally in an inclusive way. With our expertise and tailored approach, you can be confident that your brand will represent your business in an inclusive way and stand out in a crowded market.

Once we’ve developed your brand strategy and identity, our team can also help you with marketing campaigns that connect with diverse audiences and ensure your brand is represented in an inclusive way. From social media marketing to content creation, we’ll help you develop a marketing strategy that aligns with your brand values and resonates with your target audience.

DE&I Employer branding

Are you achieving true diversity within your business? If a company isn’t fully inclusive, it can lead to opportunities in other markets being missed. Having a fully integrated team and positively presenting this throughout your communications, and [essentially] your actions leads to greater profits.

We’ll work with you to develop a comprehensive DE&I employer brand strategy that highlights your tech business’s commitment to diversity, equity, and inclusion. With our expertise and tailored approach, you can be confident that your employer brand will attract and retain a diverse workforce and stand out in a crowded job market.
Once developed, our team can also help you with employer branding campaigns that connect with diverse audiences and ensure your brand is represented in an inclusive way. From employee engagement to talent acquisition, count on us.

Personal branding

We understand the power of personal branding for leaders. We know how to establish you as a thought leader. It is key to advancing your career and achieving your goals.

With our tailored approach and proven methodology, you can be confident that your personal brand will accurately reflect your leadership style and set you up for continued success. We’ll help you develop a personal brand that stands out in a crowded marketplace, and establish you as a go-to expert in your field.

Once we’ve developed your personal branding strategy, our team can also help you bring your brand to life through various channels, from your online presence to your personal communication style. We’ll help you develop the skills and tools you need to build and maintain your personal brand over time, and establish yourself as a leader in your industry.

1 – Brand Discovery Session

Questions and interviews to fully understand everything about your brand, vision, goals, and your market.

2 – The Audit

In-depth research into your competitive landscape with evaluations and directives for a brand strategy, identity and marketing & communications activities.

3 – Success Roadmap

In-depth research into your competitive landscape with evaluations and directives for a brand strategy, identity and marketing & communications activities.

4 – Actions to grow

Now that the plan is set, it is time to activate. Of course, you’re not alone – you have a dedicated team of experts supporting the success of your brand, monitoring and guiding along the way.